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Our Philosophy



A pink spool of thread graphic.

Openness and Transparency

We believe in making the needlepoint craft more accessible, sharing all the tools and resources to support your needlepoint project from beginning to end.

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Supporting Women in Needlepoint

We are here to meet you wherever you are on your needlepoint journey, and empower you to continue the journey beyond your experience with us.

A pink pair of scissors graphic.

Unplugging for Creativity

We value the time to unplug, and the beauty of trading the digital experience for creating something by hand.

Pink stitches with pink needle and thread graphic.

Community

We believe in cultivating communities where we use our creativity to encourage and show kindness, transforming and beautifying the world around us.