Our Philosophy

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Openness and Transparency

We believe in making the needlepoint craft more accessible, sharing all the tools and resources to support your needlepoint project from beginning to end.

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Supporting Women in Needlepoint

We are here to meet you wherever you are on your needlepoint journey, and empower you to continue the journey beyond your experience with us.

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Unplugging for Creativity

We value the time to unplug, and the beauty of trading the digital experience for creating something by hand.

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We believe in cultivating communities where we use our creativity to encourage and show kindness, transforming and beautifying the world around us.